Embedded Files
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
(American Marketing Association, 2017)
The keyword is "process".
It is how you get your product to your clients. It is, in a way, a channel allowing your product to reach target clientele while allowing them to decide if your product is beneficial to them. Compared to other methods of obtaining products, marketing can have a wider economy coverage. It is also not a coercive process, as consumers are given the freedom of choice.
Marketing is distinguished from other modes of obtaining desired goods, such as through self-production, begging, theft, or force.
(Grayson, et al., 2017)
Understanding How People Make Decisions
Kotler's Core Benefit Model
7 Steps of Segmentation
Consumer-Based Brand Equity Pyramid
Maslow's Hierarchy of Needs
Growth Strategies
ANSOFF Matrix
Planning Your Business
Because a business in disarray spells disaster
The ANSOFF Model from Understanding How People Make Decisions can also be applicable here.
Business Model Canvas
Marketing Innovation Model
How to Promote Your Brand
And how to set up the best time to do it
Traditional Promotion Techniques
Traditional Advertising Channels
Marketing Calendar
No Ideas? No Problem!
Understanding Situations and Factors
And how to make them work in your favor
Situation Assessment
Market Mix
SWOT Analysis
Sample Perceptual Map
Strategy, Strategy, Strategy
Working on how to make your brand stand out from the rest
The ANSOFF Model and Growth Strategies from Understanding How People Make Decisions can also be applicable here.
Market Penetration Strategy
Blue Ocean Strategy
Value Co-Creation as a Brand Strategy
Types of Marketing
One may be old, one may be new; but both work in their own ways.
Different preferences allow these types of marketing strategies to function efficiently in various degrees.
Contemporary Marketing
Or Modern Marketing; the current, more sophisticated way of reaching consumers without the invasive nature of directly contacting them
Social Media Management
Reaching out to existing and potential clients using social media
Influencer Marketing
Getting a celebrity with strong influence to invite their followers in using your products
Inbound Marketing
Email
Marketing Automation
Chat Bots
Online PR
Content Marketing
Affiliation
Account Base Marketing
SEO
SEM
Traditional Marketing
The old yet still effective means of garnering consumer attention
Newspapers/Magazines
Radio
TV
Outdoors
Fax
Direct mail
Exhibitions and Conference
Networking
Product Samples
Face to Face Meetings
Cold Calling
Google Sites
Report abuse