Blue Ocean Strategy

Blue Ocean strategy:

Brands should not pay attention to their competitors
Brands should create new products that have zero competition
These new products should drive new categories
- - Ipad (tablet)
  - Iphone (smart phone)
  - Cirque du Soleil (circus + dance))
Brands can achieve this goal by using the following framework

[additional note]

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Eliminate

Eliminate features that people are not interested in

Increase

Focus on product features that are related with unique customer experiences and "feelings"
Increase some product features way above the industry standards

Reduce

Reduce variety
Reduce complexity
Reduce emphasis on the benefit all the competitors are focusing on

Create

Offer benefits that have never been available in the industry

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