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Knowing how to deal with your products or services in the right markets helps you navigate towards your target clientele.
Market Penetration Strategy
Increase usage frequency
Find new ways of using the product
Increase usage quantity
Focus on advertising and promotion methods that worked in the past
Product Development Strategy
New line extensions
New flavors, new product forms
Liquid
Spray
Tablet, etc.
Improved product features
New products in the same product category & flanker brand
Market Development Strategy
New distribution channels
New target segments
Increasing the number of category users
Re-branding & re-launching
Diversification Strategy
Totally different products in different product categories
Airlines
Media, etc.
Vertical integration
Acquiring suppliers or distributors
Horizontal integration
Acquiring competitors, similar brands
Google Sites
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