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For a brand to successfully navigate through the ever-changing nature of the market, one must be able to assess the various factors of change of trend in consumer interest and needs.
Trend Analysis
What are the new trends in your country?
How can you take advantage of those trends to attract more consumers?
What are the new trends in your particular product category?
Is the lifestyle of the users of this product changing?
How
Category & Competitor Analysis
How many potential users/households are there?
What is the average usage rate for an average person?
How do people in general use the product?
What do people say about this product on the net?
Who are the competitors?
Strengths
Weaknesses
Brand & Consumer Analysis [Survey]
What do people think about this brand?
What do people think about this brand's ads and promotions?
What do people think about this brand's new ideas?
Consumer Analysis [Interviews]
Why do people use this product?
How do people use this product?
Google Sites
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