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Reach more People and Communicate More Efficiently
Eliminate barriers to use these types of products
How did people start to use these types of products for the first time?
Emphasize
How did people become aware of your brand?
Why did people buy your brand?
Why did people repurchase/recommend your brand?
Strengthen
How did people become aware of your competitors?
Why did people (who were aware of your brand) choose to buy your competitors?
Why did people repurchase/recommend your competitors?
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