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A brand is easier to notice when offered as a prize or a gift.
And people are easily swayed by a promo or a contest that they can easily participate in.
Why not offer one?
Holding a special, limited-time event to promote your brand is a old yet still effective practice, a tradition that had been tested and proven in time. It entices people to take part in activities that can earn them a chance to gain an item or service from your brand to the benefit of both sides.
These events can be classified into two categories: Contests and Other Promotions.
Contests
Contest
Participants create or do something and a jury selects the best
Sweepstake
Similar to a lottery
Any entry can win
Give-away
Any person who applies gets the reward
Usually limited with a certain number of people
Other Promotions
Coupons and vouchers
Cards
Point card
Royalty card
Gift card
Instant Discount
Free Gift
Bonus Items
Bonus Packs
Buy 1 Get 1 Free, etc.
Family & friend specials
Introduce a friend to get a discount
Discounts for certain people & special occasions
Specials for students
Specials for X team fans
Bundling of existing products
If you buy X1 product, you can get X2 product discounted
Sampling
Free sampling
Trial kits
Google Sites
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