Company that desires showcasing their brand by releasing to various media outlet
Company that desires that their public image to be released
Social Media Management can build loyalty to the costumers
Not using social media to your advantage will make your business disappear in the long run, not saying that the social media marketing is the holy grail of marketing just noting that the majority of people are using social media and your google ad sense marketing may not be the best option today
Just think of your old folks still using the old traditional style of marketing is it still effective in today's economic run?
almost all of the people are on their smartphones now and most of them could not live without it like literally! we couldn't live a single day without our smartphones heck I almost drop my phone in the toilet and got a mini heart attack our lives revolves around smartphones and this example is enough on why wouldn't you be using social media marketing to your advantage.
A Social Media Specialist is in Charge of an employer's social media profiles it focusly interacts with users and posting valuable contents such as videos, text, messages, and images
A Social Media Specialist does not market an employer or its brand instead they ignite a buzz and create engaging stories that people can identify and share.
A marketing technique that is commonly focus on making it popular through the process of making people sharing it quickly and widespread
example of this is from the Youtube video "Telekinetic Coffee Shop Surprise" which made the people thought that it was a scary prank but was actually set up for a promotional video of the film "Carrie 2013"