when wanting to search for lunch or dinner they usually search in the search bar place and lunch ex. "kawaramachi lunch"
places that they want to see before hand they use instagram for the beautiful pictures and reviews of costumers
this is generated from #hashtags, effectively engaging with the costumers, mobility is king, keeping an eye of the competitors, offers multiple ways of creativity from the costumers and the business, interaction to the costumers, show the brand personality, and for bonus you making a contest