Dog friendly hotel
Send a birthday note to the dog
Amenity package to the dog
Message on cheaper direct bookings
Cherry on top
Incentives on Direct hotel bookings
Room upgrade 48
Room Service 23
On-Site amenities (e.g. spa) 14
Gift cards 11
Other 3
Why did they book with you?
Continue to connect with them
They will be loyal when building relationship
Highlight the hotel's unique assets
Post your cool view
What is your hotel's crown jewel?
Rely on direct booking
Manage your OTA widgets that your RATES capture visitors attention
Hotels rely on OTAs for a lot of traffic
Stop relying on OTAs and manage your business in an independent and low cost manner
What are the effects of OTAs
Online Visibility for your hotel (potential customer traffic)
Exposure to potential customer is not free and be aware the cost is high
While you are having customers, offer them direct booking
Flexibility on your rates and seasons
No fixed fee
They adjust their fees: that is their commission that you are paying
Make a bait lottery link coupon that only limited customers can use to avail the discount.
Limited time
Limited amount
Seasonal slots
The number one advantage that is essential for hotel branding is authenticity.
Loyalty points
If you can't offer loyalty points then focus on your features and services unique to their location